To Celebrate the Lunar New Year, Here are 7 Asian-Founded Dog Businesses You Can Support Right Now

For You

Courtesy of Boo Oh

Happy Lunar New Year!

The holiday is a time not only for wearing red and eating dumplings for good health, wealth and prosperity, but also showing support for Asian culture.

As we welcome the Year of the Ox, we at This Dog’s Life would like to highlight some incredible brands you and your pup are sure to love. 

Looking for the perfect clothing, toys, accessories or maybe something else for your furry friend that you’ve struggled to find elsewhere? We’ve got you covered.  And we shouldn’t be just supporting these businesses during the holiday, but year-round, especially as recent violence against Asians in America has been escalating.

Without further ado, here’s our list of seven Asian-founded dog businesses you can support.

1. Eat Play Wag

Image courtesy of Eat Play Wag
Eat Play Wag Evening Meadow Leash

Sonia Lee has been a dog lover since childhood. Once she and her husband got their own fur baby named Garby, she became an “obsessed dog mom.” 

In 2018, she utilized her background in design and architecture to start Eat Play Wag. Her mission was to create beautiful, functional, and high-quality products she recognized were missing from the market.

The New York-based shop features beautifully designed and ethically made harnesses, collars, leashes and other accessories, with everything made in South Korea.

A portion of the proceeds are donated to animals in need.

Instagram: @eatplaywagco

Related: Everything You Need to Know About Washing Dog Sweaters, Collars, and Bedding

2. Heed Foods

Image courtesy of Heed Foods
Heed Foods kibble and treats

Founders Rei Kawano and Melanie Han established Heed Foods after learning how few dog food brands use good ingredients.

They decided to take heed and collaborate with leading canine microbiologists and animal nutritionists to create healthy, high-quality, and tasty dog food with minimal ingredients.

Heed Foods’ store includes fresh kibble, human-grade toppers, and treats that are made with maximum nutrition. 

All products are made in Pawnee City, Nebraska and sent to Summit Ridge Farms to ensure quality. And the company stands by its products with a “dishlickers guarantee.”


3. Maison de pawZ

Image courtesy of maison de Pawz
Maison de pawZ treats

Mei-i Zien founded the Parisian-inspired dog treat company, maison de pawZ as a way to celebrate our four-legged friends. It not only offers a variety of artisanal”pâwtisseries” for our pups, but also cakes that are perfect for special celebrations or everyday life! 

Maison de pawZ uses no more than five ingredients in each of its biscuits, all of which are individually hand-cut and slow baked in small batches. Everything is human-grade, gluten free and grain free, making them great for dogs with sensitive stomachs and allergies.

The ingredients are sourced from Trumansburg, New York. All organic fruit and produce are hand-picked from local farmers markets and regional suppliers.

Instagram: @maisondepawz

4. Boo Oh

Courtesy of Boo Oh
Boo Oh Circular Handle Leather Leash

Lifestyle brand Boo Oh was founded by Jay Sae Jung Oh after she adopted her French Bulldog, Boo, in 2013. The first-time dog owner sought products that reflected her and Boo’s personal style and needs but could not find any.

The artist and industrial designer became inspired to design her own products.

Using Boo as her muse, Oh created chic products made of the finest materials that were thoughtfully designed for modern life. And thus, Boo Oh was born. 

The brand’s debut line featuring quality Italian leathers and processed metals is all hand-assembled in Oh’s hometown of Seoul in South Korea. 

The shop features collars, leashes, harnesses, feeding kits, food scoopers, and toto bags.

Instagram: @boo.oh.official

5. P.L.A.Y. 

Image courtesy of P.L.A.Y.
P.L.A.Y. vegetable basket

In 2010, Will Chen and Deborah Feng founded the San Francisco-based brand, P.L.A.Y. — Pet Lifestyle and You.

Chen set out to create comfy, stylish and sustainable pet beds when he was unable to find a high-quality and reasonably priced bed for his pug, Momo.

Since then, P.L.A.Y. has crafted dog beds that focus on maximum comfort, ergonomic support, style, and sustainability. Each product is functional, luxurious and eco-friendly. 

In addition to dog beds, P.L.A.Y has expanded to include toys, collars, outdoor gear, and more. Their products feature exclusive designs created by artists from across the world.

Instagram: @petplaysf

6. Up Dog Toys

Image courtesy of Up Dog Toys
Up Dog Toys’ The Odin toy.

Up Dog Toys was founded by husband and wife team, Michelle Moy and Billy Shih. Their brand is inspired by their Corgi, Odin.

Moy and Shih created Up Dog Toys to make improvements to classic dog toys and apply both modern design principles and home design trends.

The shop features a squeaker toy called The Kena, which the company states is puncture resistant. The other toy, The Odin, is a modern take on treat-dispensing puzzle toys. Both are available in various colors.

One percent of all purchases is donated to help animals at the Motley Zoo Animal Rescue. 

Instagram: @updogtoys

Related: 19 of the Best Interactive Dog Puzzles and Games for Your Bored Pooch

7. Velvet Hippo

Image courtesy of Velvet Hippo
Velvet Hippo Hexagon Bed
Velvet Hippo hexagon bed

Velvet Hippo is a pet accessories brand founded by Shalina Chen, graphic and product designer, and Jason Horvath, furniture designer.

Chen and Horvath discovered they couldn’t find dog beds that represented good design and functionality at their core. This led to them starting Velvet Hippo, a brand named after their adopted pit mix breed’s nickname.

The Brooklyn-based business is committed to crafting high-quality, functional pet accessories that inspire pet owners to express their personal style in their home with their fur babies.

All canvas beds and sheepskin throws are contemporary and functional. They are designed and produced with sustainability at the forefront. 

Instagram: @thevelvethippo