For many brands looking to get viewers’ attention for their Super Bowl ads, they turn to the tried and true: puppies, babies or monkeys. But one company has literally combined all three in a very unique commercial to be aired during the big game.
In a Mountain Dew ad for its beverage product Kickstart, a “puppymonkeybaby” wrecks havoc on a couple of friends relaxing and watching TV. In an even more bizarre twist, it looks like the species is doing some sort of strip tease.
Related: A Sneak Peek of the Lineup for Puppy Bowl 2016
While an odd choice, the logic behind the decision makes sense. Kickstart is a blend of Mountain Dew, real fruit juices and a splash of caffeine – an unlikely, but a supposedly winning combination. Similar to the puppymonkeybaby combination.
This is the first Super Bowl commercial from PepsiCo since 2000.
Related: Genius: The Heinz Super Bowl Commercial Features a Stampede of Wiener Dogs
