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Neiman Marcus Makes Shopping Adorable By Using Dog Models in Its Latest Lookbook

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Shoes and handbags just got a little bit more … adorable.

For its latest accessories catalog, Neiman Marcus teamed up with famed photographer Elias Weiss Friedman of The Dogist to photograph dog models alongside its high-end items.

Related: Someone Turned the Lens on Famed Photographer The Dogist

Pups modeled alongside luxury designers accessories, including Stuart Weitzman, Chloe and Manolo Blahnik.

“I’ve always heard dogs and babies will always grab somebodies attention,” Devin Hall, Neiman Marcus’ art director told This Dog’s Life. “For this project it seemed perfect to pair our amazing assortment of shoes and bags with pups. I figured our customers would relate and have the same emotional connection as I do when I look his images.”

While Friedman has been photographing dogs on the streets for years (and amassing 2.7 million fans on Instagram as a result), this project was a bit different. Rather than just shoot dogs in their everyday environment, Friedman had to focus on other aspect, too, including the products, human models, setting and mood.

Related: Instagram Sensation ‘The Dogist’ on His New Book, Life and Living His Dream

“New Yorkers often wear chic outfits that I like to include a glimpse of in the background of my images with the dog at center stage, but this shoot required the dogs share the stage with each unique piece in the collection,” Friedman tells This Dog’s Life. “That meant new compositions and longer depths of field.”

He added that what was “even more challenging was getting both subjects looking perfect at the same time!” he says. “A dog’s attention can be very fickle, especially with puppies, so getting the perfect angle on the shoes or bag while also getting the puppy to look right down the lens required some serious patience.”

Related: Jimmy Choo Throws Party to Kick Off Line Inspired By Dog With Same Name

Still, he was able to provide a solid experience and the photos speak for themselves.

Check out some of the shots:

Image Credit: The Dogist. Valentino Garavani shoes

Image Credit: The Dogist. Valentino Garavani shoes

Image Credit: The Dogist. Rene Caovilla shoes

Image Credit: The Dogist. Rene Caovilla shoes

Image Credit: The Dogist. Laurence Dacade shoes.

Image Credit: The Dogist. Laurence Dacade shoes.

Image Credit: The Dogist. Fendi shoes.

Image Credit: The Dogist. Fendi shoes.

Image Credit: The Dogist. Manolo Blahnik shoes.

Image Credit: The Dogist. Manolo Blahnik shoes.

Image Credit: The Dogist. Loeffler Randall shoes.

Image Credit: The Dogist. Loeffler Randall shoes.

Image Credit: The Dogist. Tom Ford shoes

Image Credit: The Dogist. Tom Ford shoes

Image Credit: The Dogist. Rag & Bone shoes.

Image Credit: The Dogist. Rag & Bone shoes.

Image Credit: The Dogist. Saint Laurent shoes

Image Credit: The Dogist. Saint Laurent shoes

 

By Andrea Huspeni

Andrea Huspeni is the founder and CEO of This Dog's Life. Her mission it to help dogs live a happier, healthier and longer life. When she isn't working, she spends time with her two dogs, Lola and Milo. She resides in Brooklyn, NY.

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