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Genius: The Heinz Super Bowl Commercial Features a Stampede of Wiener Dogs

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Heinz just gave online viewers a sneak peek of its Super Bowl ad featuring a stampede of adorable wiener dogs.

The 30-second commercial called “Wiener Stampede,” begins with dachshunds adorned in hot dog buns and the song “Without You” in the background. The dogs race across rolling hills, moving as fast as their stubby legs can to find their true loves: Heinz condiments. And once the two meet, it is a perfect match.

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The commercial will air in the third quarter of the Super Bowl and is part of Heinz’s “Meet the Ketchups,” campaign, a marketing push to get consumers acquainted with the company’s entire line of product offerings, including Organic, Simply Heinz and Sriracha.

Related: An Ad Featuring 3 Rescue Dogs Wants to Win the Doritos ‘Crash the Super Bowl’ Contest 

Below is the online extended version featuring even more dog love.

By Andrea Huspeni

Andrea Huspeni is the founder and CEO of This Dog's Life. Her mission it to help dogs live a happier, healthier and longer life. When she isn't working, she spends time with her two dogs, Lola and Milo. She resides in Brooklyn, NY.

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