Genius: The Heinz Super Bowl Commercial Features a Stampede of Wiener Dogs

For You

wiener dogs and heinz|

Heinz just gave online viewers a sneak peek of its Super Bowl ad featuring a stampede of adorable wiener dogs.

The 30-second commercial called “Wiener Stampede,” begins with dachshunds adorned in hot dog buns and the song “Without You” in the background. The dogs race across rolling hills, moving as fast as their stubby legs can to find their true loves: Heinz condiments. And once the two meet, it is a perfect match.

heinz 2
The commercial will air in the third quarter of the Super Bowl and is part of Heinz’s “Meet the Ketchups,” campaign, a marketing push to get consumers acquainted with the company’s entire line of product offerings, including Organic, Simply Heinz and Sriracha.

Related: An Ad Featuring 3 Rescue Dogs Wants to Win the Doritos ‘Crash the Super Bowl’ Contest 

Below is the online extended version featuring even more dog love.