For National Dog Day, Ralph Lauren launched a new “breed” of shirts.
The company unveiled a line of Polo shirts for men, women and kids, featuring a selection of pups in place of its classic pony. Each shirt will feature one of 10 dog breeds — rottweiler, yorkie, French bulldog, beagle, retriever, boxer, poodle, sheepdog, an English bulldog or a corgi.
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Ralph Lauren is still looking for one more dog for its 11th spot. The company launched a contest looking for the lucky dog. Pet parents can nominate their dog to be featured on the company’s apparel items by posting a picture of their pup on Instagram and using the hashtag #PoloPupContest.
The Ralph Lauren Design Team will choose the winner, who will become the 11th dog option for the line and will be revealed during the holiday season. The person will also receive a $500 gift card to RalphLauren.com. To see if your dog will make the cut, you need to get snapping. The contest ends this Monday.
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The line is part of the Polo brand’s Custom Shop, where consumers can add personal touches to Polo items, like its shirts, caps and shorts.
For the dog line, the kid’s shirts range from $35 to $39.50, where the adult items start at $90.
