At Launch Event, Startup Nuzzle Shows Off Its Smart Collar – One That Has No Subscription Fee

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Entering a crowded smart collar market, a startup is looking to save owners a buck or two with its product.

Named Nuzzle, the company recently unveiled its collar that provides GPS tracking, along with an activity tracker. It is lightweight – the device weighing an ounce – and comes in to sizes: one for larger dogs and another for smaller pups.

By hooking up the collar, with the company’s app, Nuzzle can track the location of your dog, your pup’s temperature, if there is a collision and what a pup does during the day – including sleeping and exercising.

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Related: New Technology to Help Search and Rescue Dogs Find Survivors

The upfront cost is steep at $190 but that is all you will pay. Other smart collars tend to tack on a monthly subscription fee – under $10 — to offset the costs incurred for data usage. Nuzzle has additional revenue streams, including health insurance, to cover the costs.

Nuzzle definitely has some competition with the Whistle collar leading the pack.  Around since 2012, the company was acquired by the behemoth Mars Petcare group earlier this year, providing it an arsenal of resources.

Related: Hesitant to Leave Your Pup With a Dog Walker? Here are 5 Ways to Help Bring You Peace of Mind.

Still, Nuzzle’s no-fee offering is attractive. Pay more up front but don’t worry about any monthly payments down the road.

The company showed off its product at its recent launch party in New York City. Held at The Yard co-working space in Flatiron, attendees got to cozy up to a lot of dogs. Between people bringing their own and adoptable dogs, there was more than enough puppy love in the room.

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Besides Nuzzle, dog-food company The Farmer’s Dog, photographer Dawgs of New York and a canine rum with Animal Planet trainer Andrea Arden on hand. For the humans, there were passed appetizers and an open bar.

The Nuzzle collar is expected to ship this month. More information can be found on its website.

Related: Why Investors Are Betting $2 Million On This Made-To-Order Dog Food Delivery Company

Here are a few photos of the launch party:

Dogs everywhere

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Some brought their pups

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While others were interested in the adoptable dogs

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But all were there to learn about Nuzzle

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While enjoying snacks

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And trying out the collars

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