At This Dog’s Life, we very much appreciate your readership and understand the importance of your personal privacy. This policy is available to help you understand the handling of information while you’re on the site. On this page, we’ll explain our approach to achieving GDPR-compliance, both for ourselves and for you.
HOW WE COLLECT INFORMATION
Personal information is information about you that is personally identifiable like your name, address, email address, zip codes or phone number, that is not otherwise publicly available. This Dog’s Life collects personal information in a variety of ways, including when you subscribe to or use This Dog’s Life products or services; when you subscribe to This Dog’s Life newsletters, daily, weekly, specialty, and similar email notices; when you register for or participate in This Dog’s Life Forum on Facebook and other events such as, virtual educational programs such as seminars, webinars, etc., that This Dog’s Life conducts from time to time; when you visit This Dog’s Life website or the websites of certain This Dog’s Life Partners; and when you enter Internet-based contests, promotions or sweepstakes sponsored or administered by This Dog’s Life; when you download reports or editorial pieces, etc; and when you purchase This Dog’s Life Products such as anything on our ecommerce store or our own brands, including Bye, Bye Dog Breath.
When you register on our website or for our products and services, we ask for and collect information such as, but not limited to; your name, email address, company, address, country, zip code, and industry. For some products and services we may also ask for your address and information about you or your business’s assets or income. Once you register with This Dog’s Life and sign in to our services, you are not anonymous to us.
If you are purchasing something from a This Dog’s Life website, we need to know personal information such as your name, email address, mailing address, credit card number, and expiration date. This allows us to process and fulfill your order and to notify you of your order status. This information may also be used by This Dog’s Life to notify you of related products and services. Credit card information will not be shared or sold to unaffiliated third parties for any purpose without your express permission, except as necessary to process the transaction.
TRANSPARENCY AND CHOICE
People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example:
Wherever it is optional to collect additional information about you, we transparently inform you about what information we need, why we ask for it and we require your consent to process such information. When you change your mind, there is always a convenient way how to let us know.
You can always set your own Cookie preferences and therefore decide whether you agree to be on our radar when it comes to ads or behavior analytics or not.
COOKIES AND RELATED TECHNOLOGIES
In addition, This Dog’s Life automatically receives and records information on our server logs from your browser, including your IP address, This Dog’s Life cookie information, and the website page you request. This Dog’s Life uses this information to help diagnose problems with our servers, for system administration, and to examine our website traffic in aggregate. The information may be collected and used to improve the content of our Web pages and to customize content and/or layout for each user.
USE OF PERSONAL INFORMATION
Registration is not required in order to use this site. However, This Dog’s Life may provide comments, polls, submission forms, etc. to its users. You may be required to register for these features. If you do register, and in the process provide us with personally identifiable information, no information will be shared with any third-party organization except with your express consent. If you post comments or articles on the site, any personally identifiable information you provide in those comments or articles will be public. As such, we are not responsible for personally identifiable information that you may choose to share through these channels.
We also provide visitors the opportunity to sign up to receive communications from us. In this case, we ask the visitor for personally identifiable information. Depending on what the visitor opts-in for, these communications will include some or all of the following: daily or weekly newsletters, company updates, and/or other relevant promotions. You may opt out of receiving any, or all, of these communications by clicking on the “unsubscribe” link in any email we send, or by replying to any email stating you’d like to removed from our list.
We may use personal information collected through its website to send out targeted email promotions on behalf of its advertisers and industry partners.
If you participate in a This Dog’s Life virtual program, webinars or other time-sensitive programs, we use personal information to contact you to remind you of upcoming deadlines or additional information concerning these programs.
This Dog’s Life occasionally conducts subscriber and/or user surveys to better target our content to our audiences. The aggregated information collected is sometimes shared with our advertisers, however, we do not share specific individual information with third parties.
This Dog’s Life, in the future, may operate several websites featuring its dog- and pet-related content and services. This Dog’s Life may share personal information collected from users of its websites internally across these websites to better serve its users.
This Dog’s Life has numerous products and services and therefore numerous email and promotion lists. In an effort to allow users to tailor their participation in This Dog’s Life services and promotions, This Dog’s Life provides users the ability to choose specific lists or products of interest and opt-out options are product and use/list specific. All email promotions sent from This Dog’s Life provide an opt-out link at the bottom of the email pursuant to which users can opt-out of specific products and promotions. If you receive one of these emails and wish to unsubscribe please follow the instructions given in each email or contact email@example.com.
If you provide financial information, we use that information primarily to verify your credit and collect payments for your purchases, orders, subscriptions, etc.
If you provide us with personally identifiable information for the purposes of receiving these communications, this information will not be shared with any third-party organization except with your express consent. If your personally identifiable information changes, or if you no longer wish us to possess your information, you can request correction, updating, or deletion of your information by emailing us at firstname.lastname@example.org.
SHARING OF PERSONAL INFORMATION WITH THIRD PARTIES
This Dog’s Life does not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you have requested, when we have your permission, or under the following circumstances:
We may provide personal information about our users to trusted partners and vendors who work on behalf of or with This Dog’s Life under confidentiality and similar agreements prohibiting such parties’ further use of the information. These companies may use your personal information to help This Dog’s Life communicate with you about offers from This Dog’s Life and our marketing partners. However, these companies do not have any independent right to use or share this information.
When you register for a contest, event, virtual trade-show, or other promotion that is sponsored by a third party, the third party will be provided personal information unless otherwise posted in connection with the promotion. This is noted on all forms upon submission.
DISPLAY OF ADVERTISING
DISPLAY ADVERTISTING PARTNERS
As you browse the This Dog’s Life websites, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partners then enables us to present you with retargeting advertising on other sites based on your previous interaction with This Dog’s Life. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number.
This website may contain links to other websites that are not controlled by us. We are not responsible for the privacy practices and policies of any website other than our own.
We follow accepted industry standards to protect personal information you have provided.
We work hard to protect This Dog’s Life and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:
We encrypt our services using SSL, in transit and at rest as well.
We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
We restrict access to personal information to those of This Dog’s Life staff, and third parties who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
However, no method of electronic storage can ever be 100% secure. Therefore we are not in a position to guarantee the absolute security of your information.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our website.
We’re committed to our users enjoying This Dog’s Life to help them understand and prepare for the General Data Protection Regulation (“GDPR”). The GDPR is the most comprehensive EU data privacy law in decades, and will come into effect on May 25, 2018.
As well as strengthening and unifying user data privacy across the EU, it also puts new or additional obligations upon anyone that handles EU citizens’ personal data, regardless of where they are located.
Below, we’ll explain our approach to achieving GDPR-compliance, both for ourselves and for our Customers.
This Dog’s Life Approach
The GDPR’s updated requirements are significant and our team is working hard to bring This Dog’s Life’s service offerings and contractual commitments in line so Customers can prepare themselves before May 25, 2018. Measures taken to achieve this include:
Changes in our newsletter sign ups. We updated all opt-in checkboxes to require an action taken. All language with exactly what you are signing up for is on forms/landing pages across products.
Investments on the back end. We are working on improvements to our infrastructure, to fulfill all the requirements and obligations connected to continuous security monitoring, data breaches and security incident management.
Legal matters. Any Customer willing to enter into a Data Processing Addendum (“DPA”) with This Dog’s Life is welcome to use our template. Please reach out to us at email@example.com to learn more about next steps.
We’ll also continue to monitor the guidance around GDPR compliance from privacy-related regulatory bodies, and will adjust our plans accordingly if it changes.
Fulfilling our privacy and data security commitments is important to us. So we’re happy to help you prepare for all the changes the GDPR brings. This page will be revised to reflect GDPR-related information as it becomes available. If you have any questions about how This Dog’s Life can help you with compliance, we hope you’ll reach out to us at firstname.lastname@example.org.